Principals

Advertising & Marketing | Small
0%

Employees say this is a great place to work

About Principals

We’re here to help make brand a force for positive change for our clients’ business.

From insights to strategy, distinctive identity and brand voice. Resetting and aligning culture
through purpose, values and EVPs. Packaging that demands to be picked up. Innovation and
on-brand CX.

In fact, as the most awarded agency in Asia Pacific, we like to think we’ve built the capability
to the ideal brand partner. Everything you need. Nothing you don’t.

Company size

industry

Number of years certified

Advertising & Marketing

connect

employee experience

Company culture at Principals

How Principals  compares to a typical Australian company, based on employee survey data
62% of employees at
Principals say it is a great place to work compared to 60% of employees at a typical company in Australia
Principals 62%
Typical company 60%

Source: Great Place To Work® 2024 Australia National Employee Engagement Study

What Survey Statements Employees Rated Highest

98%

People here are treated fairly regardless of their race.

94%

This is a physically safe place to work.

94%

Our customers would rate the service we deliver as "excellent."

91%

People here are treated fairly regardless of their sexual orientation.

89%

People celebrate special events around here.
Sydney team

Interested in a career at Principals, or just want to know more?

To discover what sets Principals apart and explore relevant career opportunities, take a look at their website.

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Best Workplaces Lists FAQs

How do we become a Best Workplace?

Start by earning Great Place To Work-Certified™ status through the Trust Index™ employee survey and the Culture Brief. Once Certified, eligible organizations are considered for Best Workplaces™ lists during the qualification period.

Best Workplaces™ recognition is based on employee feedback collected through the Trust Index™ survey, supported by your Culture Brief submission. This keeps the focus on the real employee experience rather than marketing claims.

Eligibility starts with becoming Great Place to Work-Certified™. Your organization also needs to meet the list’s timing and participation requirements, so your results fall within the qualification window for that Best Workplaces™ list.

The Culture Brief is a short questionnaire about your organization to support your survey results. The Culture Audit goes deeper, typically asking for more detailed descriptions and evidence of your workplace practices.