The Employer Brand Proof Top Talent Actually Trusts

Great Place To Work® Certification:
The #1 Employer Brand Signal That Drives Applications

Join 10,000+ companies worldwide who use our certification as third-party validation to stand out in competitive talent markets, reduce cost-per-hire, and build a reputation that attracts candidates before they even see your job posting.

Trusted by 10,000+ companies worldwide

The fastest way to elevate your employer brand

Get Certified in as little as 3 weeks and:

  • Attract more candidates by displaying the most recognised culture badge.
  • Prove your values with trusted employee feedback, not marketing spin.
  • Stand out in the market with visibility on the Best Workplaces™ lists.
  • Keep your people longer by investing in their experience.

Real Impact on Your Recruitment Metrics

Certified companies see measurable improvements across their talent acquisition funnel

89%

Offer Acceptance Rate

- vs 70% industry average
Candidates who see certification are more likely to say yes

85%

Would Endorse Their Company

- vs 54% industry average
Your employees become your best recruiters.

15x

More likely to apply to a Certified Company

Higher application rate to a Certified company vs. non-certified competitors.

Everything You Need to Strengthen Your Employer Brand

Achieving the Great Place To Work Certification is more than just an award each year — it’s proof that your company is a leader in building a thriving, trust-based workplace.

Certification Badge & Profile

Use your badge across all your recruiting campaigns, careers pages, and job ads. Also included is your designated profile on our website for job seekers.

Digital Toolkit

Packed with social media images, press materials, employee quotes, and shareable content.

Best Workplaces Lists

Once Great Place To Work Certified™, companies are automatically eligible for all Great Place To Work Australia's annual lists, earning recognition for the culture you built.

Data and Insights

Get all the data and benchmarking from your employee survey to refine your EVP and employer brand messaging

How Do You Get Certified?

Survey Your Employees

Select a 2-week period to launch the Trust Index™ survey— our research-backed employee survey used globally to assess culture, trust and leadership.

Complete the Culture Brief™

A short questionnaire about your company’s history and demographics.

Get Certified

Meet our 65% Trust Index™ benchmark and you’ll be officially Certified and therefore eligible for every Best Workplaces™ List we run.

Get Certified in as little as three weeks

Join the Certified organisations in Australia who are winning the war for talent with a trusted, employee-verified employer brand.

Get Certified and Strengthen Your Employer Brand with Employee verified and Candidate trusted proof