May 2022:  Why Great Place to Work-Certification™ matters

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Each year we celebrate Certification Nation Day, a global celebration and recognition of thousands of Great Place to Work-Certified™ organisations around the world.

This year’s celebrations were no different.

I was proud and delighted to see organisations from across Australia and New Zealand join the world in celebrating their people.

And it is the people that matter — the confidential opinions of employees are the sole determinant of certification. Being Great Place to Work-Certified puts you in a rarefied group of organisations that put their people first.

Some highlights:

Churchill: “we asked a few of our team why they think Churchill is a great place to work, and the common reason was – our high-performing and caring people.”

Hireup: “our culture is built on a shared purpose of moving the dial on disability support in Australia and enabling the pursuit of a good life for everyone. This is why Hireup is a place where you can belong, your contribution is valued and you create every day impact through the work you do.”

Prezzee: “certification is a true testament to the people of Prezzee who put each other, our customers and our community at the heart of everything we do”

Reckon: “we celebrate the people who have come together to create our #companyculture! We’re so proud of every employee and their contributions to Reckon.”

OzHarvest: “it really is our people that make OzHarvest a great place to work.”

Commission Factory: “we couldn’t achieve this without our wonderful employees.”

Check out more Certification Nation Day celebration posts here.

But what is certification?

How can you get your organisation the road to being certified?

And why does it matter?

Great Place to Work® has surveyed more than 100 million employees over the past three decades, building a detailed picture of what it means to be an employer of choice.

Our research shows that organisations who score highly in the surveys outperform. This means better financial performance, better stock market returns and better recruitment and retention.

These benefits are directly driven by the high engagement of their employees.

Our culture management platform, Emprising™, gives leaders real-time reporting and insights to make data-driven people decisions.

Certification truly is the mark of great employee experience.

The process of getting certified is simple: pick a two-week period to run our employee experience Trust Index® survey and complete our short Culture Brief™ questionnaire.

Companies that score an average of 65% or more on the Trust Index survey are eligible for certification.

The benefits of certification are tangible.

Certified organisations are benchmarked against the world’s best and can display the Great Place to Work certification badge. Companies with strong employer brands get 50% more applicants and the certification badge signals to job seekers that your care about employee’s experience.

Want to hear more? Here’s 12 more reasons to Get Certified:

Great Place to Work® is the global authority on workplace culture. We have spent decades studying what makes a workplace great. The companies mentioned in this newsletter are all Great Place to Work – Certified™. To start your journey to Certification, get in touch

Samantha Huddle is the General Manager of Great Place to Work® in Australia and NZ. Sam has more than two decades of experience from the grassroots to the C-suite and helps businesses build high-trust, inclusive cultures that deliver tangible results. With experience across the government, philanthropic and corporate sectors, Sam brings a collaborative, values-driven approach and a passion for achieving social impact through business. Sam publishes a well-read monthly newsletter which can be read **here.**


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To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.