Hopeful Monsters is an independent advertising and marketing agency, working with global and Australian brands. Our expertise lies in helping brands lead and shape culture, rather than any specific channel, category or audience. Our team of specialists has experience across strategy, creative, production, owned, earned and paid channels and come from a diverse range of backgrounds to ensure diversity of thinking. We’re a people-first business that gives everyone in the agency a voice and the opportunity to make a difference to the future of the agency. Key clients include Converse, Red Bull, Adobe, RSPCA, Pizza Hut and Goodman Fielder.
Source: Great Place To Work® 2024 Australia National Employee Engagement Study
Start by earning Great Place To Work-Certified™ status through the Trust Index™ employee survey and the Culture Brief. Once Certified, eligible organizations are considered for Best Workplaces™ lists during the qualification period.
Best Workplaces™ recognition is based on employee feedback collected through the Trust Index™ survey, supported by your Culture Brief submission. This keeps the focus on the real employee experience rather than marketing claims.
Eligibility starts with becoming Great Place to Work-Certified™. Your organization also needs to meet the list’s timing and participation requirements, so your results fall within the qualification window for that Best Workplaces™ list.
The Culture Brief is a short questionnaire about your organization to support your survey results. The Culture Audit goes deeper, typically asking for more detailed descriptions and evidence of your workplace practices.
