A few months ago, I collaborated with a team of business students from Macquarie University as part of their final-year project. Their task was to examine a real-world business and propose ideas for improvement. Over the semester, I met with the students a couple of times, and at the end, the entire class of 80 presented their findings to me and two of my colleagues. The quality of their insights was exceptional, and I’ll admit I’ve already “borrowed with pride” some of their innovative ideas. One group, in particular, focused on the healthcare sector in Australia, exploring how Great Place to Work® can play a vital role in shaping workplace culture to support these organisations. This article, written by that group of talented graduates, delves into the current state of Australia’s healthcare industry.
Rebecca Moulynox, General Manager.
Australia’s Healthcare Workforce: Challenges and Opportunities
1. Overview

Australian Healthcare and Social Assistance has emerged as the fastest-growing sector, with a remarkable 136.2% increase in workforce size over the past 20 years and a 4% growth between 2023 and 2024. Factors such as the country’s increasing population and ageing demographic have significantly contributed to this growth, driving demand for healthcare services and professionals [1].
National employment forecasts predict that Healthcare and Social Assistance will remain Australia’s largest employer, with approximately 2.21 million people expected to work in the sector by 2026 [2]. This rapid expansion, combined with the industry’s substantial employment base, is prompting healthcare organisations and government bodies to prioritise workplace improvements and workforce sustainability [3, 4].
This article aims to highlight the key challenges facing Australia’s Healthcare and Social Assistance sector, analyse their impact on the workforce, and explore potential strategies to address these issues. Drawing on success stories from Great Place To Work® clients, we examine how fostering resilient and supportive workplace cultures can help mitigate these particular workplace challenges for healthcare firms.
2. Challenges in Healthcare
2.1 Workforce Shortages
One of the most significant challenges facing Australia’s Healthcare and Social Assistance sector is workforce shortages. In 2023, 82% of this sector’s occupations were identified as having a shortage due lack of qualified workers entering the field and staff retention issues [5]. The problem is particularly acute in remote healthcare services, where the annual nurse turnover rate is 148%. Aboriginal health practitioners face similar challenges, with 80% turnover rates and only 76% remaining in their roles after one year [6]. These high turnover rates lead to continual recruitment and training costs for healthcare organisations while disrupting patient care continuity and quality.
2.2 Employee Burnout and Dissatisfaction
The industry is widely known for its high-stress environment [7]. In the aftermath of the COVID-19 pandemic, the healthcare workforce has struggled to recover from the immense stress and demands placed upon them during the crisis. As a result, healthcare workers are facing heightened levels of burnout and mental health challenges, further exacerbating the pressures within the sector [8]. Evidently, the frequency of mental stress claims in Healthcare and Social Assistance has been nearly double that of other industries over the past decade [9].

In New South Wales and the Australian Capital Territory, for example, the failure to fill one in four psychiatrist positions has contributed to burnout among both trainees and practising psychiatrists [10]. Nurses, who form the largest profession in the sector, report additional concerns related to workplace culture. In a 2024 survey, nearly half of the responding nurses cited issues with inclusivity, lack of support, and distrust in management [11].
Specifically:
- 48% do not receive clear or consistent communication about strategic goals.
- 57% believe leadership is unresponsive to their concerns.
- 51% lack trust in their workplace leadership.

These findings highlight the need for improved communication, leadership responsiveness, inclusivity, and trust in management to foster a healthier workplace environment.
Great Place To Work® data, representing over 144,000 Australian employees, shows that management credibility is the foundation of a strong workplace culture. This not only strengthens trust but also creates a sense of stability and reliability, which is essential for maintaining high employee morale and long-term engagement. Healthcare workers in high-trust organisations are more likely to feel secure, knowing that their leaders will stand by their word [12]. This, in turn, creates a more positive work environment that could ultimately improve the quality of care provided across the healthcare system.
3. How Great Place To Work® is Making a Difference
While many talent acquisition and retention strategies focus on financial incentives, research underscores the importance of a comprehensive support system. Professional development, flexible working conditions, and a positive workplace culture are essential for achieving sustainable workforce improvements [13, 14]. Mohanty et al. [15] further emphasise that involving healthcare staff in workplace improvements and enhancing organisational perceptions can significantly benefit both staff well-being and institutional performance.
Great Place To Work has been able to support healthcare organisations by offering actionable insights through employee engagement surveys and expertise in workplace culture transformation.
Successful stories from our clients in the Healthcare and Social Assistance sector:
- Reducing Turnover: A healthcare provider with a 30% turnover rate discovered through Great Place To Work’s survey data that disengagement and stress were key issues. The organisation implemented targeted strategies from these insights, including leadership workshops to improve communication, recognise staff contributions, and address burnout.
- Attracting Regional Talent: Another organisation struggling to attract skilled workers in regional areas utilised Great Place To Work certification and branding to highlight their commitment to a high-trust culture. This strategy enhanced their employer reputation and reduced vacancy periods by 25%.
4. Evidence of Impact
Great Place To Work’s Trust Index, which averages responses across all 60 survey questions, is our key measure of workplace culture and employee engagement. In Australia, GPTW-certified healthcare organisations achieve an average Trust Index Score of 85.5%, compared to 58% for the typical Australian workplace.
Furthermore, 88% of the employees in GPTW-certified healthcare organisations rate their workplace highly. Whereas, only 60% of employees express satisfaction with their working environment in standard workplaces. This highlights a significant positive difference in employee satisfaction that GPTW is able to contribute to.

5. Conclusion
The challenges facing Australia’s healthcare sector highlight the critical need to prioritise trust and engagement within organisations. While workforce shortages, burnout, and retention issues remain pressing concerns, these challenges present an opportunity for healthcare organisations to reshape their workplace cultures.
By fostering a positive, high-trust environment where employees feel valued, supported, and engaged, the sector can build a more resilient and sustainable workforce. With a collective commitment to enhancing workplace conditions and prioritising employee well-being, Australia’s healthcare system can navigate current challenges and ensure a stronger, more sustainable future for the workforce and the communities it serves.
Written by students at Macquarie University for BUSA3021.
Chau Anh Cong, Jericho Quiroz, Fahmida Mridha, Tran Tuan Huy Bui, Ngoc Tram Anh Ho, and Alphonsus Chua.
References
