12 Benefits of Getting Great Place To Work-Certified™

Claire Hastwell

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Claire Hastwell

Author

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For HR leaders, there are few milestones that hold so much pride as becoming Great Place to Work-Certified™. It signals to the world that they have created a company culture that employees love.

And when you become Certified, you earn more than just a shiny badge. Does your manager need some convincing? We’re here to help you get the case for culture over the line.

 

1. Recruit cream of the crop talent and increase your offer acceptance rate

“90% of our new hires said that Great Place to Work-Certification™ was the key deciding factor in selecting IDOC,” Nella Gonzalez, human resources manager at IDOC, told us.

Great company culture is now a prerequisite for job hunters.  And they are using Certification to help them validate employer claims and weigh up job offers.

Certification signals that your employees approve of your organizational culture and your company’s leadership. It tells candidates that people love showing up for work.

 

2. Use actionable survey results

Certification depends mostly on the results of your Trust Index© survey – the gold standard for measuring employee engagement.

After you collect your employee survey responses, you will receive an in-depth analysis of your company culture. You’ll get insight into areas such as perceived fairness, feelings of belonging and perception of leadership.

This data gets you inside the heads of your people to understand your company culture’s strengths and weaknesses.

 

3. Proudly display your badge of honor

“We promote our Certification everywhere we can. We point out that we are Certified in all our hiring campaigns. It’s on everything from our Teams background to our monthly associate surveys,” reports Heidi Burns, VP, marketing and originations development at Flagship Credit Acceptance.

Every Great Place to Work-Certified company earns a digital Certification badge. You can use it throughout the year to remind employees, partners and the public about your achievement.

Many companies include the badge on social profiles, print it on swag and proudly display it on their job postings.

 

4. Put your company in the running for Best Workplaces lists

Once your company is Great Place to Work-Certified, you will automatically be considered for our Best Workplaces lists.

You could make Australia’s Best Workplaces™Australia’s Best Workplaces™ for Women

 

5. Be featured on our website

Every Certified company earns a profile page on the Great Place to Work website. You can share company details and any other recognition earned on Best Workplaces lists.

Certified companies often link to their profile from their careers page to provide third-party validation of their exceptional company culture.

 

6. Build employee pride

“It’s the beating heart of our organization,” Salesforce told us. “This is what helps us not only attract great talent but also build pride and loyalty amongst our employees.”

All employees want to be part of something special. Getting Great Place to Work-Certified builds pride among your workforce.

 

7. Reinforce your company values and culture

“People are who you tell them they are. If you tell someone they are great and worthy, they’re going to aspire to be great and worthy. If you continue to tell your team members you are a great place to work, they will continue to make your company a great place to work,” explains Heidi.

Raising awareness of your Certification among current employees is akin to promoting your company values, mission and culture. Certification reinforces that you are a company that cares. A company that puts people first.

Because employee opinions dictate the results – it’s a reminder that, yes, your company is a great place to work.

 

8. Join a community of other great workplaces

When you join the Certified club, you put your name alongside the likes of the World’s Best Workplaces™. You also get to join the virtual nationwide office party on Certification Nation Day. Celebrate your people, connect with like-minded companies and Tweet your culture pride to the world!

 

9. Satisfy shareholders, customers and other business stakeholders

“All the studies show that organizations that are purpose-led with people aligned for that purpose are more successful and their people live more engaged and happier lives,” says GBCA’s CEO Davina Rooney.

Davina is right. Investors and other stakeholders are demanding that companies conduct fair and sustainable business – and they want to make sure that their vendors are doing the same.

Certification is an efficient way to signal your workplace ESG – it is a third-party validation that your business treats its people well.

As Davina says, “It is important people know that it does what it says on the tin.”

 

10. Celebrate as a team

Employee recognition is proven to increase employee retention, employee engagement and perceptions of fairness in the workplace.

When your company meets the Certification criteria, it’s time to pop the champagne. Rally your team around this win and celebrate.

 

11. Set goals and share your people practices

The results of your Trust Index™ survey will show you what programs you should continue to fund and where programs might not be meeting expectations. By understanding what’s working and what’s not working, you can put resources where they’re needed most.

No company is perfect. Great Place to Work-Certification allows you to benchmark the current state of your company culture so that you can set goals and put plans in place for improvement.

You will also complete a Culture Brief, which captures the people practices that make your company unique. It’s a great way to tell your story and position your company as a thought leader when it comes to innovative work practices.

 

12. Create goodwill and employee trust

Many companies find that asking employees to participate in a survey about their workplace experience creates goodwill. Employees appreciate being given the opportunity to voice their opinions.

And ongoing listening is a recurring theme among the 100 Best Companies to Work For®. When the executive team is clearly focused on creating a great workplace culture and continue to gather employee feedback, employees know that their happiness is a top priority.

 

Great starts here

As you can see, recognition is just the cherry on the sundae with Certification. Make your employees proud, recruit top talent and find gaps in your HR policies. Learn how to get Certified on our website today.

 

Claire Hastwell

As the Content Program Manager at Great Place To Work, Claire helps decode the psychology behind high-trust workplaces using Great Place To Work’s extensive data repository on employee experience. Claire has co-authored noted reports such as “Women in the Workplace” and “The Power of Purpose at Work,” and contributed to Fortune with her profiles of the Best Workplaces™. Her latest report on employee retention strategies draws on the experience of 1.3 million employees to give leaders strategic guidance on retaining their top people. 

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Great Place To Work® Best Workplaces™ in Australia 2024 Evaluation Methodology

Great Place To Work determines the list using our proprietary For All methodology. To determine the Best Workplaces in Technology list, Great Place To Work analyses the survey responses of tens of thousands of employees from Great Place To Work Certified™ companies in the technology industry.

Our survey enables employees to share confidential quantitative and qualitative feedback about their organization’s culture by responding to 60 statements on a 5-point scale and answering two open-ended questions. Collectively, these statements describe a great employee experience, defined by high levels of trust, respect, credibility, fairness, pride, and camaraderie. In addition, companies provide organizational data like size, location, industry, demographics, roles, and levels. Great Place To Work measures the differences in survey responses across demographic groups and roles within each organization to assess both the quality and consistency of the employee experience.

Statements are weighted according to their relevance in describing the most important aspects of an equitable workplace. Survey data analysis and company-provided datapoints are then factored into a combined score to compare and rank the companies that create the most consistently positive experience for all employees in this industry.

To be considered for the list, companies must be Great Place To Work Certified™ and nominate as a company in the technology industry.

We require statistically significant survey results, review anomalies in responses, news, and financial performance, and investigate any employee reports of company incompliance with strict surveying rules to validate the integrity of the results and findings. 

Categories

These organisations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Micro 10-29 Employees
  • Small 30-99 Employees
  • Medium 100-999 Employees
  • Large 1000+ Employees

Great Place To Work® Best Workplaces™ in Australia 2023 Evaluation Methodology

Great Place To Work determines the list using our proprietary For All methodology. To determine the Best Workplaces in Technology list, Great Place To Work analyses the survey responses of tens of thousands of employees from Great Place To Work Certified™ companies in the technology industry.

Our survey enables employees to share confidential quantitative and qualitative feedback about their organization’s culture by responding to 60 statements on a 5-point scale and answering two open-ended questions. Collectively, these statements describe a great employee experience, defined by high levels of trust, respect, credibility, fairness, pride, and camaraderie. In addition, companies provide organizational data like size, location, industry, demographics, roles, and levels. Great Place To Work measures the differences in survey responses across demographic groups and roles within each organization to assess both the quality and consistency of the employee experience.

Statements are weighted according to their relevance in describing the most important aspects of an equitable workplace. Survey data analysis and company-provided datapoints are then factored into a combined score to compare and rank the companies that create the most consistently positive experience for all employees in this industry.

To be considered for the list, companies must be Great Place To Work Certified™ and nominate as a company in the technology industry.

We require statistically significant survey results, review anomalies in responses, news, and financial performance, and investigate any employee reports of company incompliance with strict surveying rules to validate the integrity of the results and findings. 

Great Place To Work® Best Workplaces for Women™ List Methodology

The Best Workplaces for Women™list is determined using Great Place To Work’sFor All™methodology to evaluate hundreds of Certified™Great Place To Work®organisations across Australia.   

Data is based on over 40,000 employee survey responses from women in Great Place To Work® Certified™ organisations across Australia. 

The survey 

The survey enables employees to share confidential quantitative and qualitative feedback about their organisation’s culture by responding to 60 statements on a 5-point scale and answering two open-ended questions. 

Collectively, these statements describe a great employee experience, defined by high levels of trust, respect, credibility, fairness, pride, and camaraderie. In addition, companies provide organisational data like size, location, industry, and the number of women in the workforce and management positions. 

Considerations 

Great Place To Work analysed the gender balance of each workplace, how it compares to each company’s industry, and patterns in representation as women rise from front-line positions to executive/C-suite roles. 
Survey data analysis and women’s representation figures are then factored into a combined score to compare and rank the companies that create the most consistently positive experience and opportunities for all women, regardless of their role or demographic background.   

Eligibility   

To be considered for the list, companies must be Great Place To Work Certified™. Companies must also employ at least 50 women. We require statistically significant survey results, review anomalies in responses, and investigate any employee reports of company in compliance with strict surveying rules to validate the integrity of the results and findings. 

Please note this list is NOT ranked. 

Great Place To Work® Best Workplaces™ in Australia 2023 Evaluation Methodology

Great Place To Work, the global authority on workplace culture, determined the Best Workplaces™ Australia 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of almost 50,000 employees across Australia.

Employees responded to over 60 survey questions describing the extent to which their organisation creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organisation, no matter who they are or what they do. We analyse these experiences relative to each organisation’s size, workforce make up, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organisation to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

 

Categories

These organisations’ assessment is based 100% on employee responses to the Trust Index survey.

For larger organisations with more than 100 employees, we also use our Culture Audit™ tool, asking organisations to share with us their practices, policies and programs to creating a great workplace For All™ and evaluating the approach they take.

Why do you say in one place your national list scoring is based on 85%/15% and in another place that it is 75%/25%?

We are explaining two different things:

1.  The criteria we evaluate

2.  Where the data comes from